Social Media Marketing

Get the love you deserve from the target Chinese audience

If you want to use online marketing to accelerate your business expansion to China, social media marketing is a must.
Social media websites in China such as Weibo and WeChat have become a crucial channel through which Chinese Internet users consume content, learn about brand stories and purchase services and products on a day-to-day basis.
Via social media marketing, you are able to spot, listen to, engage and potentially convert these people into your customers.

Marketing2China helps you with every aspect of your Chinese social media marketing campaigns. From planning to implementation, we take care of them all.
In short, we help you bring your brand from there to here.

Discovery

We learn about your company, social presence, website and competitors, including:

• business understanding
• social audit
• target audience analysis
• competitive analysis

Strategy

Once we make sure we understand your business, your audience and your competitors, we will help you plan the strategy. We spot where your target audience is, listen to what they talk about, and find out what they are interested in. We make suggestions on the design of your Chinese social media profiles so they can effectively develop emotional connection between your brand and the target audience. We set the right tone of voice and communication style, so your company can convey the messages to your customers effectively and appropriately.

Detailed tasks include:

• social media profile design & optimisation
• content strategy
• key performance indicators
• In general, we create a plan to make you more loved.

Execution

The plan is ready. Now we will put it into action:

• content distribution across the selected Chinese social media platforms
• target audience engagement
• advertising campaign management

Analysis

We periodically conduct data analysis to evaluate the performance of the social media campaigns, and redefine and improve the strategy continuously.

WeChat Marketing Services

Get the attention and love you deserve on WeChat(微信) – WeChat is one of the most popular mobile apps in China. With the massive user base, WeChat has become a marketing platform with all kinds of possibilities. However, being an instant messaging tool in nature, WeChat is different than other social media platforms you are already familiar with.

Official Accounts

Enterprises can set up official WeChat accounts, including service accounts and subscription accounts. Official accounts can not only send out text and multimedia-embedded messages to the followers, but also have many more advanced features such as mobile sites, HTML5 games, customized menus and auto replies based on user input.

Moments

WeChat Moments is like Facebook news feed but only from your contacts. It allows promotional feeds so many brands use it for their WeChat marketing campaigns.

WeChat Wallet

WeChat 5.0 has introduced a new function called WeChat Wallet, which makes the users able to conveniently make purchases online and offline within the WeChat app.

Location-based Features

Shops, restaurants, bars, cafes… WeChat can let users find the nearest fun places.

Marking2China has helped many international companies with successful WeChat marketing campaigns. Our one-stop WeChat marketing solution will take care of all WeChat marketing activities for you, from official account registration, content strategy, to content implementation and customized function development.

We will help you with:

• Target audience analysis and competitive analysis
• WeChat account registration
• Content strategy, creation and distribution on WeChat
• WeChat follower interaction
• WeChat ads campaign management
• Analysis and reports

Weibo Marketing Services

Get the attention and love you deserve on Weibo (微博)

Weibo is one of the most popular social media platforms in China, working in a similar way with Twitter but going beyond what Twitter does.
Sina Weibo is an ideal way to reach and interact with your audience, with its massive user base and broad consumer segments.

Marking2China has helped many international companies with successful Weibo marketing campaigns. Our one-stop Weibo marketing solution will take care of all Weibo marketing activities for you, from account registration, profile design, to content implementation and target audience interaction.

We will help you with:

• Target audience analysis and competitive analysis
• Content strategy, creation and distribution on Weibo
• Weibo profile design and optimisation
• Weibo ads campaign management
• Analysis and reports